Sainsbury's tops up Healthy Start vouchers to help feed over half a million families

We are providing a £2 coupon towards customers’ next shop to help families in need over half term and beyond.

As part of our ongoing commitment to support communities, we will be expanding our food donation programme by topping up the Government’s Healthy Start vouchers by £2 in England.

Launching on 15 February, customers who redeem the Government’s Healthy Start voucher when shopping in Sainsbury’s will automatically receive a coupon worth £2 to use towards fresh and frozen fruit and vegetables during their next shop.

Healthy Start vouchers are provided by the Government to low-income pregnant women and families with a child under the age of four. The scheme provides eligible families with a voucher worth £3.10 to spend on cows’ milk, infant formula milk, fresh, frozen and tinned fruit and vegetables as well fresh, dried and tinned pulses with no added fat, sugar and salt.

Redeemable in 552 Sainsbury’s supermarkets, the coupon will automatically generate at checkout meaning there is no additional action needed from the customer. The coupon aims to help families in need have access to nutritious produce through half term and beyond. The scheme will run for twelve weeks and any coupons generated during the twelfth week of the offer will remain valid for an additional two weeks.

Topping up Healthy Start vouchers is the latest way we are expanding our food donation programme and supporting those in need. Since the beginning of the coronavirus pandemic, together with customers, we have donated over £16m to FareShare, the UK’s largest charity fighting hunger and food waste, as well as Comic Relief and local food banks across the UK – a move that has facilitated 24 million meals.

Now, following a successful trial in August which saw £120,000 raised, we have launched a donation service on our grocery shopping website that allows customers to donate to FareShare directly. Whether £1, £2, £5 or £10, every donation will go towards charities and local community groups.

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