Plan for Better - 2021/2022 year update

An update on our Plan for Better

Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority. 

Our purpose is that driven by our passion for food, together we serve and help every customer.

We know our customers care about wide-ranging, complex issues that impact them and our wider world. They trust us to be a responsible business, whether that’s by supporting the communities we serve and source from, managing our environmental impacts or contributing to a healthier, more inclusive society.


The environmental and social challenges that are facing the world have never been greater. As a UK retailer with a food, general merchandise and clothing business, we source from countries all over the world, therefore the production, sourcing, packaging and disposal of these products can have major consequences. 

Our commitment to Helping everyone eat better means we are playing a leading role in offering delicious, affordable food that supports healthy and sustainable diets, helping customers reduce their impact on the planet, one plate at a time. 

In June 2021, we launched our Plan for Better, a key pillar of our business strategy. Our Plan for Better covers our environmental and social commitments and sets out our sustainability goals across our whole business, outlining our priority areas of focus, our key commitments and our progress. The plan consists of three interlocking pillars; Better for you, Better for the planet and Better for everyone, and we have committed to reporting twice a year to transparently share our progress.

We have recently published our latest Plan for Better update for 2021/2022, to read the full report please click here

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